Job Details

Requisition Number 20-0059
Post Date 2/11/2020
Title Product Manager
City Woodcliff Lake
State NJ
Description Driven by a commitment to research, quality and service, PDI, Inc. provides innovative products, educational resources, training and support to prevent infection transmission and promote health and wellness. Encompassing 3 areas, our Healthcare, Sani Professional and Contract manufacturing divisions, we develop, manufacture and distribute leading edge products for North America and the world.

We have several locations across the US and are looking for new Associates to join our team!

POSITION PURPOSE

The Product Manager will manage brands within a given Category product portfolio. This individual will design and implement the marketing strategy for key products. In addition, the role will develop Marketing plans to achieve revenue growth and volume/financial goals for various customer segments from both a long and short term perspective.


ESSENTIAL FUNCTIONS AND BASIC DUTIES
The Product Manager will be responsible for product marketing with some product planning where appropriate. This will include gathering and prioritizing product customer requirements and working closely with cross-functional teams to deliver successful product related programs. This role will also ensure product and marketing activities are aligned so the needs of the overall strategy are met. The following are the competencies required for this position

1. BRAND STRATEGY
The ability to plan and build a differentiated and clearly positioned brand that engages loyal customers and grows sales.

2. CONSUMER INSIGHTS AND ANALYTICS
The ability to identify customer insights and market trends, including relationships with customers and influencers that enhance delivery of marketing strategy and business results.

3. MARKETING PLANNING AND EXECUTION
The ability to develop and implement comprehensive marketing plans to effectively achieve business goals.

4. BUSINESS AND FINANCIAL ACCUMEN
The ability to manage brands compliantly and with financial acumen through the application of appropriate rules, guidelines and financial principals.

5. STRATEGIC INNOVATION AND PIPELINE PREPARATION
The ability to translate key stakeholder insights into strategies that meet category business needs to deliver long-term profitable growth.

6. LAUNCH EXCELLENCE
The ability to commercialize a product in a manner consistent with the Product Development Process that achieves peak sales in a timely manner and delivers sustained business growth.

7. MARKETING COMMUNICATION
The ability to frame a story and align others to a business building outcome.

8. LEADERSHIP
The ability to create a unified vision, set goals, develop strategies to meet desired accomplishments and motivate, encourage and serve as a positive and ethical example to others.


The Product Manager will also be responsible to partner with the Channel, Marketing and National Accounts teams to develop, establish and direct Channel and GPO strategies and programs. Other key areas include:
• Develop and implement marketing campaigns and tactical plans as well as provide day-to-day sales rep support.
• Collaborate with the VP, Sales, Regional Sales Directors, VP, National Accounts and Director of Marketing to develop key programs and product launches.
• Work closely with Supply and Operations teams to ensure accurate forecasts based on customer activity.
• Create the appropriate training programs that build sales skills and work together with Field Trainers and the Clinical Team to launch training programs for services and products.
• Establish successful plan to support strategic goals in collaboration with Clinical and Sales and execute on well-defined and well-measured activities to achieve success.

Tactical Execution
• Build a team of strategic partners to execute tactical plan, ensuring partners meet contractual and budgetary requirements.
• Work with Clinical, Sales and MarComm on publication planning and KOL development.
• Lead Cross-Functional Launch and Project Teams that would include all aspects of bringing products/key initiatives to market including R&D, Sales Leadership, National Accounts, Operations, Supply Chain, Clinical, Legal, Regulatory, etc.


PERFORMANCE MEASUREMENTS
1. Percent to Annual Budget for key brands
2. Growth over Prior Year Sales
3. Manage A&P budget for responsible brands
Requirements QUALIFICATIONS

EDUCATION/CERTIFICATION:
Minimum of a Bachelor’s degree is required
REQUIRED KNOWLEDGE: Proficiency in Word, Excel, Outlook, and PowerPoint and familiarity with salesforce.com.
Advanced communication and organizational skills.

EXPERIENCE REQUIRED:
Minimum of 7 years in healthcare industry.
Minimum of 7 years of previous experience with product management/marketing or sales is preferred.
Prefer experience in both acute and non acute segments

SKILLS/ABILITIES:
Confidently and expertly drive various projects to meet stated goals within projected timeframes.
Strong prioritization skills in order to manage multiple activities across the team on a daily basis.
Prior experience with product marketing essential – knowledge and experience with upstream and downstream marketing critical.
Exceptionally strong communication skills are a requirement including the ability to collaborate with health care professionals as well as the sales force and R&D teams on future product enhancements.
Outstanding project management and team-building skills.
High-energy, strong sense of urgency, attention to detail.
Comfortable working in a fast-paced, rapidly changing environment.
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives.
Excellent organizational, planning, communication and follow-up skills.
Excellent presentation skills for large and small groups.
Ability to provide quantitative and qualitative inputs for the development of business cases and other financial assessments (ROI).

#LI-PDI
#LI-SC2


WORKING CONDITIONS

NONE: No hazardous or significantly unpleasant conditions.



INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
  • Please refer to the Company’s Substance Abuse Policy which protects the safety and well-being of all associates and potential associates.
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