Job Details

Requisition Number 19-0360
Post Date 12/2/2019
Title Sr. Digital Marketing Communications Specialist
City Woodcliff Lake
State NJ
Description Driven by a commitment to research, quality and service, PDI, Inc. provides innovative products, educational resources, training and support to prevent infection transmission and promote health and wellness. Encompassing 3 areas, our Healthcare, Sani Professional and Contract manufacturing divisions, we develop, manufacture and distribute leading edge products for North America and the world.

We have several locations across the US and are looking for new Associates to join our team!


An exciting opportunity to join a growing marketing communications team! This position is ideal for a resourceful individual with a high level of creativity and commitment to quality.

The Sr. Digital Marketing Communications Specialist is a key member of the Marketing Communications team for the Healthcare division of PDI, supporting the company’s increased focus on digital marketing. Reporting to the Manager of Marketing Communications, this role is tasked with increasing our digital footprint thus increasing loyalty and engagement from our customers and stakeholders. Candidates must be digitally savvy with experience developing and deploying content across a variety of marketing communication channels.


a. Development and execution of content in support of strategic initiatives
a. Update website copy and featured content
b. Create and execute social media content calendar
c. Write, build and deploy e-mail campaigns, including the monthly e-newsletter
d. Coordinate monthly execution of the healthcare blog
e. Identify opportunities to increase reach
b. Maintain digital sales tools (i.e. “Advantage Analyzer” and “Insight”)
a. Content updates and functionality testing
b. New feature development
c. Rep training and on-going engagement
c. Establish benchmarks and reports for all digital marketing efforts
a. Utilize Google Analytics to track and provide insights on website user behavior
b. Track e-mail and social engagement, provide recommendations to improve performance
c. Provide monthly reports on analytics to broader team

1. Ability to meet or exceed deadlines.
2. Completion of deliverables.
3. Increased exposure of PDI and its brands.
4. Preparation of reports.

Bachelor degree in Marketing or Communications or equivalent experience.

-Proficiency in Microsoft Office Suite.
-Experience using Adobe Creative Suite (including Photoshop, InDesign, Acrobat and Illustrator) required.
-Working knowledge of social media platforms required (Facebook, Twitter, LinkedIn, Instagram).
-Experience using Wordpress CMS strongly desired.
-Experience using Google Analytics dashboards strongly desired.
-Working knowledge of Hubspot or similar system strongly desired.
-Previous experience with a plus.
EXPERIENCE REQUIRED: -Minimum 2 years in marketing or communications, preferably in the healthcare industry.
-1-2 years developing social media programs and content.

-Strong written and verbal communication skills.
-Highly organized.
-Ability to work independently, juggle multiple priorities and adapt to frequent changes.
-Ability to work with associates at all levels within the organization.


NONE: No hazardous or significantly unpleasant conditions.



Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Nice-Pak Products, Inc. (NP) is the global developer, manufacturer and marketer of pre-moistened wipes for the consumer market, specializing in personal care, hygiene, household cleaning and disinfection product
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
  • Please refer to the Company’s Substance Abuse Policy which protects the safety and well-being of all associates and potential associates.
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